Mr. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line. Pepsi-Cola, being free of any such impurities, claimed they already met federal requirements. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin. As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. 1939--The "Pepsi & Pete" comic strip introduces the "Twice as much for a nickel" theme in newspapers. Mountain Dew launches its first campaign, "Yahoo Mountain Dew...It'll tickle your innards.". Membership includes a FREE birthday party package, which comes in a cool box and includes: 12 Pepsi Cans Soviet Premier Khrushchev and U.S. Vice President Nixon share a Pepsi.  In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink. Film actress Joan Crawford, after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of the company. 1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40 franchises. 1928--After five continuous losing years, Megargel reorganizes his company as the National Pepsi-Cola Company, becoming the fourth parent company to own the Pepsi trademark. Pepsi receives its new logo, its first change since 1898. ", 1993--Brand Pepsi introduces its slogan, "Be Young. By the end of 1985, the New Generation campaign earns more than 58 major advertising and film-related awards. , In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I.  Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi's assets were purchased by Charles Guth, the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains.  Pepsi has 10 more calories and two more grams of sugar and carbohydrates than Coca-Cola. By this time Pepsi was entering into a different direction of marketing. In honor of 132 years of Coca-Cola, take a stroll down memory lane and revisit all the iconic (or not so iconic) Coca-Cola designs, flavors, and innovations.  By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. 1958 – Be Sociable, Have a Pepsi 1990--American Music Award and Grammy winner rap artist Young MC writes and performs songs exclusively for national radio ads for Pepsi. The Pepsi World Headquarters moves from Manhattan to Purchase, NY. [via clusterflock & Daily Dish & Consumerist].  The Pakistani national cricket team is one of the teams that the brand sponsors. 1996--In February of this year, Pepsi makes history once again, by launching one of the most ambitious entertainment sites on the World Wide Web. No group was too small or too large to target for a promotion. Especially diet. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. This became known as the "Cola Wars". From Pepsi Ice Cucumber to Pepsi Pink, the soda giant has introduced a slew of wild soda flavors in other countries through the years. , The original recipe also included sugar and vanilla. 1997--In the early part of the year, Pepsi pushes into a new era with the unveiling of the GeneratioNext campaign. The federal government passes the Pure Food and Drug Act, banning substances such as arsenic, lead, barium, and uranium, from food and beverages. Over 100 years running and going strong! 1980--Pepsi becomes number one in sales in the take home market. Pepsi-Cola introduces an exciting new flavor, Wild Cherry Pepsi. According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Sales increase to 19,848 gallons. In 1985, the Coca-Cola Company, amid much publicity, changed its formula. In 2017, Pepsi was the jersey sponsor of the Papua New Guinea national basketball team. 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" 1977–1980: "Join the Pepsi People (Feeling Free)" , In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people..  Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man team. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all lower-case fonts for name brands. 1955--Herbert Barnet is named President of Pepsi-Cola. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks. Charles G. Guth, president of Loft, assumes leadership of Pepsi and commands the reformulation of Pepsi-Cola syrup formula. These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsi is sold in six-ounce bottles. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. The machine lays 8. For its manufacturer, see, Brian D. Behnken, Gregory D. Smithers (2015). Roy C. Megargel, a Wall Street broker, buys the Pepsi trademark, business and good will from Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation. 1906--Pepsi gets another logo change, the third in eight years. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U.S. Mack realized that blacks were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Refresh your Pepsi-Cola history! The slogan is "You Got The Right One Baby.". Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added." More than anything, Pepsi believes in the youth's potential to make a difference. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce) reaches up for one. Twelve-ounce Pepsi cans are being invented. The modified script logo is created with the slogan, "The Original Pure Food Drink.". Pepsi also has a large partnership with the Carolina Hurricanes of the National Hockey League and are the official sponsor of the Carolina’ Hurricanes bus, the “Pepsi Caniac Coach” and the team’s cheer squad, the “Pepsi Storm Squad.”. p. 34. In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, and natural flavors. 1988--Craig Weatherup is appointed President/CEO of Pepsi-Cola Company. 1959--Pepsi debuts at the Moscow Fair. Limited-edition cans are now for sale on Pepsi’s flagship store, Tmall. Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the 12-ounce bottle gives way to the 16-ounce size.  From 1999 to 2020, Pepsi also had the naming rights to the Pepsi Center, an indoor sports and entertainment facility in Denver, Colorado, until the venue's new naming rights were announced on October 22, 2020.  PepsiCo introduced the Quebec slogan "here, it's Pepsi" (Ici, c'est Pepsi) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" (Partout dans le monde, c'est Coke). 2 years ago. The current formula of Pepsi tastes better than Coke. "The Cube" is easier to carry than the traditional 24-pack and it fits in the refrigerator. Pepsi World eventually surpasses all expectations, and becomes one of the most landed, and copied, sites in this new media, firmly establishing Pepsi's presence on the Internet. Pepsi has remained as one of his sponsors ever since. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. According to The Pepsi Cola World, the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi.. 1903--"Doc" Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation. Pepsi's success under Guth came while the Loft Candy business was faltering. The campaign is "Have a Pepsi Day!"  To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. 1987--Pepsi-Cola President Roger Enrico is named President/CEO of PepsiCo Worldwide Beverages. The old logo is still used in several international markets, and has been phased out most recently in France and Mexico. The logos journey started when the company founder Caleb D. Bradham scrabbled a design that later gathered fame. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan. ", "Stiq Figures, July 16–22: Pepsiman edition", "PepsiCo extends NFL sponsorship in $560 Million Deal", "Pepsi adds five years to NHL sponsorship", "The NBA just dealt a major blow to Coca-Cola", "PepsiCo nabs NBA sponsorship rights from Coca-Cola", "After 21 years, Pepsi Center to be renamed Ball Arena as part of new partnership", "Pepsi MAX Confirms 30-Second Ad and Consumer Activation for Super Bowl XLVI – PURCHASE, N.Y., Jan. 30, 2012 /PRNewswire/", "Pepsi to stay in as Pakistan Cricket team sponsor for 1 more year, deal values reduced", "PepsiCo ditches aspartame from Diet Pepsi in US: 'While decades of studies show aspartame is safe, we recognize that consumer demand is evolving, "Amount of sugar, calories in Coke, Pepsi might surprise you", "Great Scott They Did It - Pepsi Perfect Is Here! , Journalist Stephanie Capparell interviewed six men who were on the team in the late 1940s. That year, Bradham sold 7,968 gallons of syrup. Uncategorized That test did not last for two long a time before the executives decided thay weren't quite ready for the change to cans. Pepsi is a carbonated soft drink manufactured by PepsiCo. ... Izkandare's Pepsi Page - A personal collection of Pepsi cans and bottles. He does not appear in any other version or sequel.  This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union.. It has also launched limited-edition unique flavors in the U.S. Cans with caps would be so useful for me. Pepsi-Cola receives its frist logo. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the reform policy of the Soviet Union under Mikhail Gorbachev. , Pepsi was introduced in Romania in 1966, during the early liberalization policies of Nicolae Ceaușescu, opening up a factory at Constanța in 1967. From 1936 to 1938, Pepsi-Cola’s profits doubled. The Board of Directors removes Guth from the Pepsi payroll after he plans to personally acquire a competing cola. They were about to make the Pepsi cans, which use about 4 colors, after using the machine to do Coke decorating. 1931--U.S. District Court for Eastern District Virginia declares the National Pepsi-Cola Company bankrupt, the second bankruptcy in Pepsi-Cola history. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. See more ideas about coca cola, cola, coca. The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle. It did not want to seem focused on black customers for fear white customers would be pushed away. 1984--Pepsi advertising takes a dramatic turn as Pepsi becomes "the choice of a New Generation.". By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states. For the first time, Pepsi is also placing a Halftime Show logo on its packaging. , Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsi introduces an innovative 24-can multipack that satisfies growing consumer demand for convenient large-size soft drink packaging. Pepsi trademark is registered in Mexico. The 1990’s 1989--Pepsi lunges into the next decade by declaring Pepsi lovers "A Generation Ahead.". Mack, who considers advertising the keystone of the soft drink business, turns Pepsi into a modern marketing company. They should have stopped in 1973.  Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics.  Twelve commercials were created featuring the character. , This focus on the market for black people caused some consternation within the company and among its affiliates.  Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia, North Dakota, and Utah. Chris Sinclair is named President of Pepsi-Cola International. This was reflected in Russian author Victor Pelevin's book "Generation P". 1940--Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first advertising jingle ever broadcast nationwide on radio. Through the years, Pepsi has evolved from being a cola drink to a brand that stands firmly for the youth. There are 15 U.S. Pepsi bottling plants. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. 1898--One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. As it came to be associated with the new system and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". 1970--Pepsi leads the way into metrics by introducing the industry's first two-liter bottles. Including Pizza Hut, Taco Bell, & KFC, it will be the largest restaurant company in the world in units and second-largest in sales. Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the 12-ounce bottle gives way to the 16-ounce size. He sought to replace Coca-Cola at his stores' fountains after the Coca-Cola Company refused to give him additional discounts on syrup. The name was swapped out for Pepsi only a few years later in 1898, a name that was not trademarked for another five years. Both companies then competed to get other musicians to advertise its beverages. FLATS ON CARPENTER; About; Properties; Parking; Residents. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada (the first country outside of the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines, and Australia. 1985--After responding to years of decline, Coke loses to Pepsi in preference tests by reformulating. Don’t @ me. Add a photo to this gallery In 1964, Patio Diet Cola was renamed Diet Pepsi. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. The cans are packaged in 6 packs, 12 packs and cases of 24, 36 and 360. 1938--Walter S. Mack, Jr., V.P. 1950--Alfred N. Steele becomes President and CEO of Pepsi-Cola. In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. Crystal Pepsi: a refreshing, clear soda that is caffine free, has 100% natural flavors, no preservatives and is low in sodium, goes national. 1893--Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain. , Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens, whose role was to draw a smile from white customers. The new logo is the fifth in Pepsi history. 1902--The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi-Cola into a full-fledged business. Over the next 20 years, the company played around with hues and rearranged the elements on the logo. Luxury Uptown Apartments. He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi-Cola Company. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. Pepsi products are distributed to stores all over, from small grocery marts to larger bulk warehouse stores, and through fountain drinks. The Coca-Cola Company was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. GeneratioNext is about everything that is young and fresh; a celebration of the creative spirit. 1920--Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you.". Pepsi Challenge activity has penetrated 75% of the U.S. market. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product until 2010. 7-Up international is acquired in Canada. 1934--A landmark year for Pepsi-Cola. From glass bottles to slushies in reusable pouches, here's how Coke has changed through the years. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava.  On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of the Coca-Cola Company for segregationist governor of Georgia Herman Talmadge. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce servings for about $0.05 a bottle. announces that, effective October 6th, it will spin off its restaurant division to form Tricon Global Restaurants, Inc.  A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugars), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine, and 150 calories. The cost savings proves irresistible to Depression-worn Americans and sales skyrocket nationally. 1953--"The Light Refreshment" campaign capitalizes on a change in the product's formula that reduces caloric content. Flats on Carpenter. PEPSI-COLA ADVERTISING THROUGH THE YEARS Published on July 20, 1998. Drink Pepsi.". When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. ", "Pepsi bottles from 'Back to the Future 2' are going for hundreds of dollars on eBay", Official Pepsi page on PepsiCo UK & Ireland, https://en.wikipedia.org/w/index.php?title=Pepsi&oldid=997439573, Food and drink companies established in 1893, Articles with unsourced statements from December 2020, Articles with unsourced statements from September 2020, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, Louis, J.C. & Yazijian, Harvey Z. Coke used Paula Abdul, while Pepsi used Michael Jackson. , In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers.  In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Sprint Cup Series driver turned Fox NASCAR announcer Jeff Gordon signed a long-term contract with Pepsi, and he drives with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. 1986--Chairman Donald M. Kendall retires and is succeeded by D. Wayne Calloway. The Pepsi-Cola bottlers, working through the Pepsi-Cola Bottlers Association, fought the FTC for almost 11 years. , On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.. 1943--Pepsi's theme line becomes "Bigger Drink, Better Taste.". Pepsi keeps a steady pace under the changing social climate to adapt to the needs of the present generation. Search for Pepsi cans in the Can Museum Brand ALL AMP AQUAFINA BUBLY DOLE FIESTA GATORADE IZZE LIPTON LIPTONIC LIPTONICE MANZANITA SOL MIRINDA MOUNTAIN DEW MUG NO FEAR OCEAN SPRAY PATIO PEPSI RADICAL SPORT SCHWIP-SCHWAP SIERRA MIST SLICE SOBE STARBUCKS TROPICANA TROPICANA TWISTER Initially dubbed "Brad's Drink," Pepsi was … In subsequent line of extensions, Mandarin Orange Slice goes on to become the number one orange soft drink in the U.S. The advertising theme "Delicious and Healthful" was then used over the next two decades. The drink is a hit and to attract even more sales, the company begins selling its 12-ounce drink for five cents (the same cost as six ounces of competitive colas). 1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina. 1983--Mountain Dew launches the "Dew it to it" theme. Syrup sales rise to 38,605 gallons. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. Add a photo to this gallery Add a photo to this gallery Add a photo to this gallery In 1975, Diet Pepsi used this logo with a font which would be reused in the 2008 Pepsi logo but with slight alteration to the 'e'. By becoming an icon for positive change, Pepsi advocates the youth to impact the As the company found its footing and grew, its logo changed three times. Oct 6, 2015 - A collection of 12 ounce USA Pepsi cans through the years. From 1936 to 1938, Pepsi-Cola's profits doubled.. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (today more commonly known as indigestion or an upset stomach) and "Cola" referring to the cola flavor. Crawford also had images of the soft drink placed prominently in several of her later films.  The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you. Twelve-pack cans are introduced.  It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. Pepsi-Cola acquires Mountain Dew from the Tip Corporation. Two hundred fifty bottlers in 24 states are under contract to make and sell Pepsi-Cola. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. "Racism in American Popular Media: From Aunt Jemima to the Frito Bandito". This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. Vic Bonomo is named President of Pepsi-Cola. 1923--Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina concern, Craven Holding Corporation, for $30,000. During the Great Depression, Pepsi-Cola gained popularity following the introduction in 1934 of a 12-ounce bottle. of Phoenix Securities Corporation is elected President of the Pepsi-Cola Company. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "cocacolonization", Pepsi-Cola and its relation to the Soviet system turned it into an icon. Assets were sold and Roy C. Megargel bought the Pepsi trademark. ... Are those like bottle cans? Walter Mack was named the new president of Pepsi-Cola and guided the company through the 1940s.  It was at this point, the logo began to be referred to as the Pepsi Globe.. This forced many soft drink manufacturers, including Coca-Cola, to change their formulas. Diet Pepsi is reformulated with NutraSweet (aspertame) brand sweetener. The Bisons ceased operations in 1970, making way for the Buffalo Sabres of the NHL. , Pepsi has been featured in several films, including Back to the Future (1985), Home Alone (1990), Wayne's World (1992), Fight Club (1999), and World War Z (2013). 1910--The first Pepsi-Cola bottlers' convention is held in New Bern, North Carolina. The Project Blue design was first tested in the United States in June 1997, and was released worldwide in 1998 to celebrate Pepsi's 100th anniversary. In 1999, KID developed a video game for the PlayStation entitled Pepsiman. Both of the early test market cans extremely tough cans in good condition. Home / Uncategorized / diet pepsi cans through the years. The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. 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